Home Business Freedom Holding Corp. Takes Investing To a New Level of Personalization and Real-Time Intelligence

Freedom Holding Corp. Takes Investing To a New Level of Personalization and Real-Time Intelligence

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Today, AI can take on a growing share of almost any task. Investing is no exception. Markets move fast, data is scattered across multiple platforms, and manual analysis often can’t keep up.

Increasingly, the advantage lies with investors who can automate the collection, organization, and analysis of information. It should be the perfect job for AI. But services like ChatGPT or Claude don’t know what’s happening inside your brokerage account. They can’t see your portfolio, open positions, or trading history. To work with that information, AI first needs a secure way to connect to a brokerage platform through an API. More financial firms are offering these connections, and Freedom Broker is one of them.

Plug AI in

An API, short for Application Programming Interface, sounds more complicated than it really is. Think of it as a secure digital connection that allows two applications to exchange information. In this case, it lets AI services like ChatGPT or Claude communicate with a brokerage account with a client’s permission and without giving the AI a username or a password.

In practice, the API serves as a bridge between Freedom Broker’s trading platform and the AI. Instead of switching between trading terminals, spreadsheets, websites, and news feeds, investors can retrieve and analyze everything from a single conversation.

Getting started is simple. Clients simply generate an API key in their Freedom Broker account, connect it to the application or AI service they want to use, and authorize access to the data they choose to share.

Let It Help

Once connected, the API allows external applications to securely retrieve data from the brokerage platform and automate a wide range of investment workflows.

Depending on the permissions granted by the client, AI can analyze portfolio performance, review transaction history, track market quotes, monitor price levels, generate alerts, and combine brokerage data with publicly available market information to provide faster, more in-depth analysis, eliminating the need to manually handle data.

AI integration via an API shapes the investor’s experience based on their goals, data, and decision context, rather than a common approach to information. For example, Freedom Broker clients can do all the analysis directly from a Claude chat. It can retrieve necessary information from Freedom’s systems and external sources and perform the required actions.

This is where investing shifts from a shared system to a truly individual one.

Inside the Broker

The development of the API is part of Freedom Broker’s broader push to expand its technology-driven services.

This tech strategy also includes infrastructure for crypto-based funding and withdrawals, allowing clients to transfer funds between digital assets and brokerage accounts with automatic conversion into traditional currencies. The service supports major cryptocurrencies, including BTC, ETH, USDT, and USDC.

As part of Freedom Holding Corp., the brokerage business operates through a multi-entity structure. In Kazakhstan Freedom operating under the Freedom Broker brand, provides access to both regional and international markets. Its brokerage infrastructure covers Kazakhstan through local exchanges such as KASE and AIX, while also enabling access to global markets including NYSE, NASDAQ, the London Stock Exchange, HKEX, and Xetra. As of June 1, 2026, the company reported 858,000 active client accounts. The brokerage business remained Freedom Holding Corp.’s largest revenue contributor in fiscal 2026, generating $832 million in revenue.

Being part of the global NASDAQ-listed fintech group Freedom Holding Corp., the brokerage division operates beyond Kazakhstan across Europe and Turkey and has recently obtained regulatory approval to work in the United Arab Emirates. Alongside banking, brokerage remains one of the main growth engines of the group, whose other business lines include lifestyle services, telecom, and media segments, with approximately 11 million clients across the whole ecosystem.

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